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What comes next lives nowhere else but right here. It’s one of those Big Ideas that died an unfortunate death in all the mishegas and chazzerei, which is Yiddish for bullshit.

We developed a new media device for a company the size of IBM. We created a game, IT users would play, using IBM products to solve problems in an out of control work environment. The quests the users would go on would always be over the top and humorous, but everyone who plays has to use IBM software to survive.

The game is called Cubicle Land and it is an MMO fashioned after the world’s most popular MMO, World of War Craft.

The game is meant to make the IT person the hero in the workplace.

The tagline: Take back control.

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